If you find yourself stuck in the same place in your business and you’re finding it hard to level up, grow your income, grow your audience or increase your influence, there might just be a resistance challenge.
Imagine this: Someone falls sick and goes to the hospital with all kinds of symptoms.
Maybe a fever, joint aches, a headache, trouble sleeping and general lethargy.
All these symptoms could be as a result of a myriad of illnesses but only a test can tell which one it is.
Imagine that after the test, the Doctor finds that it is Malaria and prescribes a course of treatment to take some drugs 3 times a day, for 5 days.
This person goes home and starts taking the drugs as instructed by the Doctor. By the third day though, said person begins to feel much better.
What is that person supposed to do? Keep taking the drugs till the fifth day, right?
But nooo, said person decides that because they feel fine now, no need to keep taking the drugs.
This cycle repeats itself a couple more times until a time comes when the person no longer feels better from taking the drugs.
They go to the Doctor to complain that the drugs don’t work, or that something else must be wrong…blah blah blah.
After much questioning, the Doctor realises what has happened. The drugs no longer work because the malaria parasites have now grown resistant to the drugs.
The person must now take a much stronger medicine AND complete the dosage this time, for the medicine to work effectively.
Many business owners are just like this stubborn patient, including you.
Your business needs help. You learn how to market and sell to bring in the sales. you learn how to grow your audience and build a good relationship with them.
You try the marketing strategies once and it works great. But then you get bored. Or maybe you get smart and decide to stop doing what works because you have results now.
You forget that it is in the doing that those fantastic results came in the first place.
By the time you realise that something is wrong, things may no longer be the same again. you might have done more harm than good.
When I see people abandon their community after a couple of months, then return like nothing happen, trying to sell a class or course, I shake my head because I know what the result of that would be- BIG, FAT NOTHING!
I know it’s painful to do those daily mundane things that keep your business running. I know it is a lot of work to keep creating content and showing up for your community. But that’s where the success lies.
If you keep abandoning your community and the strategies that work for you, your business will build resistance and you will lose the trust of your audience.
What happens when people no longer trust you? your guess is as good as mine.
