One morning as I was scrolling through my Facebook feed on my laptop before I begin the day’s work, something caught my attention on the right side of the screen.
It was some Facebook groups that Facebook had suggested for me. I usually like scrolling through the list of suggested groups or pages, just to see how well Facebook knows my interests.
(By the way, Facebook suggests groups for you to join and pages for you to follow, based on the kind of things you post, like or comment on. They’re called your ‘interests’. That’s how a number of you found my group.)
So as I was scrolling through, a number of groups caught my attention. Their numbers were small so I felt that maybe they were new groups.
However, one particular one caught my eye. The cover photo on the group was a flier for an online event they hosted last year on the group but this group had just 47 members. I was wondering why, then I looked at the name of the group again and found my answer.
Naming a Facebook group has to be done with intent. Naming your group is like titling a book. If I don’t know what it’s about as soon as I see the name of the group, chances are, I will just scroll by, as I would when shopping for a book.
Look at group names like:
- Online Publishers and Entrepreneurs Network
- The Highly Paid Experts Network
- SmartBcamp Big Business Community
These names tell you what the group is about. If you like what you see and it speaks to your demographic, you join.
If you want to learn how to publish online or you’re a graphic designer or freelancer, and you see the Online Publishers and Entrepreneurs Network, you would be compelled to join.
If you are an expert at something and you’re not being paid enough for your expertise, you would be compelled to join the Highly Paid Experts Network.
If you are an entrepreneur looking to learn business tips to grow your business or you are looking to become an entrepreneur, you will be compelled to join Smartbcamp big business community.
If your group’s name is something so vague that only you understand what you do there, chances are that you will not be able to grow your group.
Put a lot of thought into naming your group. Don’t be sentimental about a group name, just because it sounds good to you.
Talk to your peers about it.
Ask them: “If you were scrolling through Facebook and a group with this name pops up in your Newsfeed, would you immediately know what the group is for?”
If their answer is NO or they struggle to think, you should reconsider the title.
I hope you got value from this.
