You won’t like what I’m about to say, but I’ll say it anyway.
If you use Thought Leadership as a Business Model (An Expert selling transformation based on your skill, experience or knowledge through Courses, Classes, Books and other Digital Products, Coaching, Consulting, Speaking etc), you need to know this.
Selling to a market that cannot afford your services is a terrible idea. You know what I’m talking about.
You know those people that ONLY pay you in “Thank you, I got value” or “God bless you this was helpful” or “Mentor me Sir/Ma” or “I have been secretly following you for a while”? Yeah. Those ones.
This stems from two major issues:
- Imposter Syndrome (You are afraid to charge for your products/services because deep down, you feel like you don’t know enough, you feel inadequate and are terrified of being called out for it).
- You are Addicted to having an Ego Boost (You value being the smartest person in the room, and you probably have a praise kink {Hey, I’m not kink-shaming, just pointing out stuff} where you need the praise of people who you know can never pay you, more than you need to pay your bills).
The interesting thing is, those two issues above can exist in the same person. You feel like an imposter when it comes to exchanging your value for money, that you instead settle for an ego boost to make you feel like you’re worth something.
If this is you (I don’t need you to say anything or announce it, just nod to yourself wherever you are reading this), just make sure you participate in my Class to Cash Challenge which begins this Friday.
I may not be able to help you solve trauma issues thay may have led to this, but I can help you identify and refine your value, and show you how to package it in such a way that you will finally feel confident charging for your services.
If you have been hesitant in signing up before (I don’t know why, it’s free and you get to win money), do so here: bit.ly/classtocashchallenge
Now, is this to say that you shouldn’t help people that cannot afford your services? Absolutely not. You must help them.
Just know that whatever you’re doing for them is your CSR (Corporate Social Responsibility) and not your business. Do your CSR and then do your business.
Are we clear?
