Forgive me for brining you messages of doom and gloom this fine morning, but it has to be said, especially before you begin to plan for your 2023 using marketing methods that may hurt your business.
I knew something was wrong when I realised that some of the old marketing strategies I was implementing for my business, stopped yielding the kind of results they used to bring before.
It was not until I received an email confession from one of the greatest Marketing Experts of our generation, that confirmed my suspicion.
In it, Rich Schefren (If you don’t know who this is, are you really doing business?) confessed to how he nearly became irrelevant.
Someone who coaches your favourite sales and marketing coaches, confessing to losing his edge in marketing should get you to sit up.
You see, the world is changing. The ways in which we do business is changing. Whether you like it or not, customers are also changing and evolving in their wants, needs and expectations from business owners.
Gone are the days where you can just throw out a brilliant copy and expect sales to start coming in. Now, customers will question your expertise and if you fall short, they WILL take their money and problems elsewhere.
This, fortunately for me, has been one major secret to why people like me have always been in business. It’s because we are KNOWN EXPERTS. And what better way to prove your expertise than writing a book?
So, if you want to change the game and get ahead of your competition in 2023, you have to learn the art of selling using your books- preferably ONE PARTICULAR BOOK.
Something has to change for your business in 2023. Don’t lose this opportunity to finally grow your sales so you can achieve the financial freedom you’ve always wanted.
Edirin Edewor.
