Hybrid Content is gaining ground faster than I anticipated.
Masterminds are combining Group Coaching (Transformation) and Online Courses (Information).
Books are combining literature (Information) and Workbook (Execution).
Workshops, Webinars and Masterclasses are combining presentation (Information) and interaction (Participation).
In all of these examples above, one thing is constant and that is information.
But why is information always being combined with another newer aspect of the Knowledge Industry?
It’s simple. Information is now ubiquitous but is no longer enough. People need an extra advantage to be able to transform information to results quicker.
The knowledge industry is expanding and will continue to do so for the foreseeable future.
If you are in the business of giving information (Author, Writer, Blogger, Vlogger, Trainer, Speaker, Online Course Creator, CoachX Consultant, Teacher, Expert), you will soon be out of business if you don’t leverage hybrid content.
Your competitors will gain the advantage and monopolize the system before you even realize what’s going on.
If you are at the helm of older and much larger brands, you need to learn to be more flexible in your approach and your business model, or risk extinction.
The way your clients and audience members interact with information is changing.
Transformation by Execution is the new game of the day. If you are not intentional and discerning, you will soon be left behind.
Start today to invest in yourself and your business, with those who have foreseen the future and are already living it. By their fruits, you know them.
Thank you for coming to my TED Talk.
