Have you ever had a launch so bad, you were tempted to cancel the whole thing and shut down the product?
Well, it’s happened to me on more than one occasion, and one of the worst ones happened in 2017.
I launched a 3-Day Masterclass to show people how to make money from their Facebook group. I only priced it at N5,000.
I did the flyer, I did the webinar on my Facebook group then and announced the Masterclass. I marketed it for more than 2 weeks straight.
My Facebook group then already had over 1,000 people who showed up every Tuesday and Thursday to listen to my free coaching calls. So it wasn’t like the group was dead.
But guess how many people signed up after nearly 3 weeks of hard work. Only 2 people! I cried and cried!
It was supposed to hold in a Facebook group, but how do I explain a Facebook group of just 2 people plus me? It was sooo embarrassing and I felt ashamed.
I decided to email the notes and videos to the two people instead of putting them in the group because I couldn’t bear to face them.
Not many people in my position will share a massive failure story like this with you, because no one likes to talk about their low points and mistakes.
But I’ll tell you so you can avoid the same mistakes I made and know that everyone has failed launches, no matter how big their brand if.
Let me jump forward a little bit. By 2019, I rebranded that Masterclass into Facebook Groups for Business and doubled the price. Nothing much changed about the content, but everything had changed about the content creator (Me).
That rebranded class that only sold to 2 people in 2017, was what I taught at the Facebook Commhnity Leadership Circles Workshop where Facebook themselves invited me to teach other Facebook group owners how to monetize their groups. I was paid 6-figures for a 1 hour lecture.
That same Masterclass has sold more than 400 times in the past 3 years and even has a workbook that does 6-figures in sales annually.
What changed? Well….me.
You see, I was poorly positioned in 2017 to teach a program like that. Not that I didn’t have the skills, not that I couldn’t get the results or help others. People just didn’t trust me enough to believe I could help them with that specific challenge.
However, once I understood the power of positioning, I didn’t have to even tell people I could help them start, grow and monetize their groups. They saw for themselves and came to me.
That’s the power of positioning. Positioning gets you paid. You won’t have to struggle for sales when you are rightly positioned at the top of your game.
In Nigeria and thereisay Africa, I can count very few people who are as good at teaching Facebook Group Monetization as I am. That’s not countring the other microniches and major niches I have positioned myself to play in.
Want to learn how you can also position yourself to attract more sales instead of facing failed launch after failed launch? Read all about it here.
